A visionary analytical leader with an exceptional grasp of pharmaceutical commercial analytics, statistical modeling, patient claims analytics and forecasting. Expert’s profound expertise lies in blending business acumen with analytical prowess, driving strategic decisions that shape the future of pharmaceutical enterprises.

Professional Experience

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Large Global Biopharmaceutical Company – NJ (July 2020 – Present)
Team: US Hematology-Commercial Forecasting and Performance  

⦿ Develop patient persistency and compliance analysis for four in-line products leveraging multiple data sources including Symphony PTD claims, MarketScan closed claims and specialty pharmacy patient-level data.
⦿ Refine forecasting model assumptions and improve model accuracy through patient journey analysis with Flatiron/COTA EMR data.
⦿ Identify market trends and perform deep-dive analysis to improve net sales by working closely with forecasting leads and brand teams.
⦿ Conduct Risk & Opportunity analysis under different market event scenarios by leveraging patient-base incidence model.
⦿ Develop algorithms to estimate national NBRx and TRx for new launch products.
⦿ Conduct COVID-19 impact analysis and monitor market trend in support of forecasting model build-in assumptions.

Mid-size Pharmaceutical Company – NJ (Feb 2018 – June 2020)
Team: Commercial Insights & Analytical Operations

⦿ Conducted HCP behavior-based segmentation analysis based on clustering model that was executed in both call plan and non-personal promotion campaign resulting in +10% QoQ TRx growth.
⦿ Recommended optimal promotion strategy including call frequency and sample drops at HCP office level to maximize ROI subject to constraints by using a response model and linear regression.
⦿ Partnered with brand teams on quarterly deep-dive analytics, including assessing promotion campaigns and key initiatives, providing data driven insights and subject matter expertise to identify product growth opportunities.
⦿ Defined directional and sustainable product trackers having 50+ KPIs from subject areas including sales, promotion activity and managed markets to provide accurate insights on brand performance over time and in line with brand team strategy.
⦿ Selected test HCPs for NPP campaigns, evaluated effectiveness (Rx lift and ROI) of NPP campaigns using test/control methodology.
⦿ Identified high value decliners and recommended to sales team resulted in turning brand decline to growth within one quarter.

Large Pharmaceutical Company – NJ (May 2017 Feb 2018)
Team: Brand Analytics – US Oncology                                                                

⦿ Developed HCP-level segmentation rules for non-personal promotion (NPP) campaign marketing purpose using APLD.
⦿ Designed and implemented NPP performance tracker and identified key metrics to evaluate NPP campaign impact and conversion.
⦿ Proposed account-based targeting methodology to improve promotion efficacy.
⦿ Facilitated account-based targeting by affiliating DDD accounts to chargeback accounts.
⦿ Developed KPIs to offer key business insights based on APLD to track patient NRx to shipment.
⦿ Built forecasting model to estimate direct-to-patient (DTC) campaign conversions.
⦿ Created monthly and bi-weekly dashboard to track DTC performance and presented summary of key findings to the brand team.
⦿ Reinforced patient model to support brand teams’ budget plan.

KMK Consulting Inc. – Morristown, NJ  (June 2015 – May 2017)

⦿ Developed online Business Intelligence Tool (BIT) to provide users with business actionable insights and ability to perform self-service analytics.
⦿ Performed sales representative call response analysis for ROI measurements and assessments to support client marketing strategy decision.
⦿ Enhanced and automated process of sales reps request through SFA/CRM by reducing turnover time from 5 business days to 2 business days.
⦿ Integrated secondary (IQVIA and Symphony Health) and third-party data into an analytical data mart to provide analytics to client.

Technical Skills

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SAS: Macro, Graph, SAS Enterprise Miner, SAS Enterprise Guide
Microsoft Office Suite: Word, Excel, Access, PowerPoint
Other: IBM SPSS, Python, SQL

Education

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M.E. Healthcare System Engineering – Lehigh University, Bethlehem, PA

B.S. Industrial Engineering & Operation Research – Tongji University, Shanghai, China

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