advanced analytics insights
advanced analytics insights
Organizing Data? Seeing is Believing
Organizing Data? Seeing is Believing Organizing data should not be so difficult and stressful for analytical personnel when the solution seems so simple: A visible data process allows for adjustments and enables analytics most suitable for the business needs of the...
Harvesting the Potential of Data Analytics to Produce Actionable Intelligence
The potential of data to guide strategic decision making in sales and marketing is fully recognized today, but rarely realized to its fullest extent. In reality, most organizations struggle when it comes to connecting their data to actionable insights and business...
Panel Analysis: Why You Need to Add this ‘Secret Weapon’ to your Marketing Analytics Arsenal
Does this diagram look familiar? If your response curves resemble this, you are most likely wondering, "Why do lower target deciles appear more responsive than higher ones?" Or, "Why is the promotion showing a negative impact on sales?" Your promotion response model...