Learn how to access customers in key accounts and effectively engage decision makers

The healthcare market is rapidly changing due to consolidation, a shift to value-based reimbursement, and the advent of digital access to information. As a result, the skills required to access key accounts and engage key decision-makers also need to evolve.

Understand the market trends that are driving change within accounts

Learn how consolidation is increasing account complexity and restrictiveness.

Discuss how the pandemic has disrupted the traditional engagement model requiring a greater focus on virtual engagement

Review how Pharma companies are responding to the market changes by becoming more responsive and relevant to today’s customers and influencers

Discuss how teams can effectively assess accounts, develop high-quality account plans, gain access within accounts, and successfully engage key decision-makers

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