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Sales Force Effectiveness

A Roadmap to Success: Five Guiding Principles to Incentive Compensation Planning

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Attracting and retaining productive and satisfied sales representatives is paramount to the success of any commercialization effort. Likewise, the sales force incentive plan (IC Plan) is critical to achieving these goals. When properly designed, the Incentive Compensation Plan is an investment that promotes exceptional behavior and motivates sales reps to exceed expectations. In addition, it leads to greater rep satisfaction, encourages company loyalty, and serves to attract talent to the company.

Explore what are the different types of IC Plans available and a roadmap to create successful IC Plan.

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