HEOR & RWE: The Path to Effective Drug Development

HEOR & RWE: The Path to Effective Drug Development Since the FDA introduced the 21st Century Cures Act in 2016, pharmaceutical companies have recognized that regulatory approval alone does not determine a drug’s efficacy or even commercial success, compelling them to evaluate every product from a value standpoint. Consequently, today’s pharmaceutical sector relies heavily on […]

Trisha Emish named Director of Market Research at KMK Consulting Inc.

KMK Consulting Inc., a leading provider of operational support and analytics services to the pharmaceutical industry for over twenty years, is pleased to announce that Trisha Emish has been named the new Director of Market Research. Trisha has over 25 years’ experience across multiple facets of Marketing and Market Research, including fifteen years of research working […]