The Ultimate Plan for Strong Analytics Support to Drive Business Decisions : A no-compromise solution on quality and value
Introduction Pharmaceutical commercialization is getting more challenging every day. Analytics talent is in high demand to support informed and insightful business decisions across a global landscape. Yet, despite the increasing marketcomplexity, most commercialization leaders are facing cost reduction pressure resulting in the exploration and assignment of work to lower-cost alternatives. In terms of analytics support, […]
A Roadmap to Success: Five Guiding Principles to Incentive Compensation Planning
Attracting and retaining productive and satisfied sales representatives is paramount to the success of any commercialization effort. Likewise, the sales force incentive plan (IC Plan) is critical to achieving these goals. When properly designed, the Incentive Compensation Plan is an investment that promotes exceptional behavior and motivates sales reps to exceed expectations. In addition, it […]
Pharma Companies’ Sales Reporting Efforts Often Fall Short. A look at why this occurs and how to avoid it in the future.
Introduction Since the time of blockbuster drugs and mirrored sales teams a decade ago, pharmaceutical reps’ access to physicians continues to decline each year. Studies indicate that between 36.5% – 44% of physicians are now being designated as “no access.” Despite this declining access trend, the industry continues to allocate most of its total sales […]
KMK Value Based Medicine
Delivering Customer ValueAccelerating Brand Performance in an Era of Value-based Medicine Delivering exceptional customer value to drive superior customer engagement.Delivering exceptional customer value – we hear about it every day within the circles of sales and marketing, but what does it really mean? Why is it important, and in the end, does it really matter? […]
Unlock forward looking Insights via Machine Learning
Data driven commercial analytics from general empirical to granular Today’s machine learning techniques provide us with a solid basis from which to look forward. With the help of machine learning, pharmaceutical managers can start thinking about the next area where one can bring added value to the HCP or patients. Ultimately, one can make predictions […]
GSK, AstraZeneca, Genentech, and Novartis Identified as the Top Companies Driving Therapeutic Innovation in Asthma
MORRISTOWN, N.J., March 18, 2020 /PRNewswire/ — In an ongoing series of research conducted by KMK Consulting, Inc. covering Innovation & Customer Value, GSK was ranked as the top company delivering superior customer value and sales force engagement, as well as delivering therapeutic innovation in the asthma market according to pulmonary disease specialists. The research was conducted in February […]
Capturing Promotion Response: How Panel Analysis can improve the accuracy of Predictive Analysis
Businesses are thirsty for a competitive edge. Harnessing the power of predictive analytics in bringing medicines to market can provide valuable insights to drive that advantage, and when put into practice, can have far reaching implications to the future of life sciences. Predictive analytics in the life sciences industry has long struggled to cope with […]
Agile Market Research Approaches, the Way to Faster Results
Company work environments are fast paced and have a demand for quicker, real-time data results in order to make confident business decisions. Across industries, the need for speed is more urgent in order to take action and keep up or outpace competition. Advances in technology, software, and data are changing the ways businesses operate. Time […]
Applying Behavioral Models to Market Research Surveys
In this case study we illustrate how causal models for a diabetes therapy allow market researchers to develop strong, analysis-based explanations. Behavioral models based on comprehensive causal analysis (like the COM-B model) give market researchers a powerful tool for developing explanations with strong analytic techniques. Read the full article in Quirk’s Marketing Review. Over time, […]
Genentech, Pfizer and Merck Identified as the Top Three Companies Driving Therapeutic Innovation in Breast Cancer
MORRISTOWN, N.J., March 9, 2020 /PRNewswire/ — In a recent study conducted by KMK Consulting, Inc., covering Innovation & Customer Value in the Breast Cancer market, Genentech (a member of the Roche Group) was ranked as the top company delivering superior customer value and sales force engagement, as well as delivering therapeutic innovation in this space. The research was […]
