We make analytics accessible
Analytics, software, and research in support of commercial operations for the life sciences industry.
We make analytics accessible.
Analytics, software, and research in support of commercial operations for the life sciences industry.
Services
sales force effectiveness
Optimize your sales force to increase sales with sizing, people mapping, call plan management incentive compensation (IC) planning and more.
market research
Maximize launch effectiveness and product success with qualitative and quantitative evidence-based support for commercial decision-making.
HEOR
Drive insights around epidemiology, burden of illness, medication utilization, and comparative effectiveness.
advanced analytics
Create and optimize brand messaging and allocation of resources to increase sales, customer satisfaction, and business outcomes.
data services
Implement enterprise-level data enrichment solutions to derive customer insights, inform smarter business decisions, and increase sales.
case studies
We solve problems and provide insights for our pharmaceutical clients. Here are some examples of recent projects.
Sales Force Effectiveness for Top 20 Pharma
Taking a holistic view in evaluating and revamping sales force effectiveness can have a significant impact on the overall health of multi-national pharmaceutical company.Our client, a large global pharmaceutical was facing a range of outside stressors with regard to...
Incentive Compensation Plan Design
Using IC to optimize sales force behavior and generate sales success. Addressing a client’s incentive compensation (IC) plan and implementation can have a significant and immediate impact on changing sales force behavior when priorities shift. In this particular case,...
Field Force Re-Optimization
How can an established global pharmaceutical brand rebound sales efforts after losing patent protection?A common problem with major pharmaceutical brands is answering the question of what comes after patent protection ends. As part of an effort to refocus and...
kmk insights
Readjusting Your Field Force in the World of COVID-19
The Coronavirus (COVID-19) pandemic is changing our lives drastically and also putting pressure on pharmaceutical companies to immediately adjust their promotional strategy. Digital promotion tactics may be a long-term investment consideration, but the more pressing...
Press Release: Allergan and Bausch Health Identified as the Top Companies Driving Therapeutic Innovation in IBS
Morristown, N.J., March 26, 2020 /PRNewswire/ -- In an ongoing series of research conducted by KMK Consulting, Inc. covering Innovation & Customer Value, Allergan and Bausch Health (backed by its Salix division) were ranked as the top companies best poised to...
Press Release: GSK, AstraZeneca, Genentech, and Novartis Identified as the Top Companies Driving Therapeutic Innovation in Asthma
MORRISTOWN, N.J., March 18, 2020 /PRNewswire/ -- In an ongoing series of research conducted by KMK Consulting, Inc. covering Innovation & Customer Value, GSK was ranked as the top company delivering superior customer value and sales force engagement, as well as...
Press Release: Genentech, Pfizer and Merck Identified as the Top Three Companies Driving Therapeutic Innovation in Breast Cancer
MORRISTOWN, N.J., March 9, 2020 /PRNewswire/ -- In a recent study conducted by KMK Consulting, Inc., covering Innovation & Customer Value in the Breast Cancer market, Genentech (a member of the Roche Group) was ranked as the top company delivering superior...
KMK’s Employee Performance Tool Streamlines HQ/Sales Rep Calibration
The KMK Employee Performance Tool centralizes all historical performance data and provides a simple and efficient platform for HQ and field leadership to conduct performance calibration and evaluation. Situation Performance evaluation of field personnel was...
An Explanation and Use Case for Subgroup Identification with Clinical Data
Subgroup identification searches for groups of patients that have an especially positive response to the drug of interest, and as a result can be useful for physicians when making more personalized prescribing decisions. What is subgroup identification and why use it?...
